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好的硅藻泥品牌并不等于高价格

作者:骏辉管理员 来源:骏辉硅藻泥 更新时间:2017-03-12

  如何走出低利润的困境?为此,很多硅藻泥企业开始打造自己的品牌,通过提高产品附加值以获得更高的利润。然而,好硅藻泥品牌并不等于高价格,高价格的产品未必就是品牌产品,这是硅藻泥企业在打造品牌中一定要走出的误区。


  PINPAI≠GAOJIAGE


  打造自主硅藻泥品牌是硅藻泥行业发展的必然趋势,只有不断树立品牌,行业才能越走越远。但在硅藻泥市场尚不稳定的当下,如果以提高产品价格为目的打造品牌,赋予产品过高的附加值,将会在这一轮的洗牌中被淘汰。


  CONGXIAOSHOULIANGKAOQIANDEGUIZAONIQIYEWOMENKEYIKANDAO,XIAOSHOULIANGPANSHENGDADUOSHIDAZHONGPINPAI,ZAIJIAGESHANGFEICHANGQINMIN,JIAZHICUXIAODEHUOREQIFENCUSHIXIAOFEIZHEKUAISUXIADAN。ZAIFANGJIAPAOLIANGJIEDUAN,BUYUANFANGXIASHENDUANDEGAOJIAGEPINPAI,LAYUANLEXIAOFEIZHEYUPINPAIDEJULI,GAOFUJIAZHISIHUZAIZHEIYIJIEDUANBUBINGCHIXIANG。SUIRANGAOJIAGEDEXIAOFEISHICHANGRENGZAI,RANHOUMOUGONGSIXIAOSHOUZONGJIANDEYIJUHUADAOPOTIANJI,“GAOJIAGEDECHANPINKENDINGHUIYOURENXIAOFEIDANBIJINGSHISHAOSHU,RUGUONENGYINGDEDADUOSHUXIAOFEIZHEMAIDAN,WOMENDEXIAOSHOULIANGKENDINGSHIJINGRENDE,SUOYIWOMENXUANZEYIJIAHUANLIANG。”


  PINPAIBUSHIGAOJIAGE,NEISHISHENME?


  PINPAISHIGAOPINZHI。DUIXIHUANWULIANJIAMEIDEJIATINGZHUFUERYAN,GAOJIAGESUIRANBUTAOTAMENXIHUAN,DANTAMENYECONGWEIFANGQIDUIPINZHIDEYAOQIU。YUJIAGEXIANGBIJIAOJIANKANGHESHENGMINGANQUANXIANDEGENGJIAZHONGYAO,YIGEHAODEGUIZAONIPINPAIBIXUJUBEIGUOYINGDEPINZHI。ZAIGUIZAONIGANGGANGKAISHIDEQIANJINIAN,XIAOZUOFANGBUHEGECHANPINCHONGCHISHICHANG,DANSUIZHEGUIZAONISHICHANGDEBUDUANCHENGZHANG,GUIZAONIPINPAIYUELAIYUEDEDAOXIAOFEIZHEDERENKE,ZHEIZUYISHUOMINGXIAOFEIZHEDUIPINZHIDEZHUIQIU。


  GUIZAONIQIYEXIANGYAOZUOHAOPINPAI,SHOUXIANYAOYICHANPINPINZHIWEIJICHUYINGDEXIAOFEIZHELIANGHAOKOUBEI,ZHUDONGBINGQILIEZHICAILIAO,JIAQIANGCHANPINGUANLIBUDUANTIGAOCHANPINPINZHI。TIGONGSHIHESHICHANGXUQIUDEYOUZHICHANPINCAISHIDAZAOPINPAIDEWANGDAO。

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